It’s no secret that having an effective local marketing strategy is the key to success for any business. But how do you know which local marketing agency is right for you? There are so many options out there, and it can be overwhelming trying to decide which one will be the best fit. To help make this process easier, here are 7 questions you should ask before hiring a local marketing agency.
What services do they offer?
The first question you should ask when considering a local marketing agency is what kind of services they offer. This could include anything from website design and development to SEO and digital advertising. Knowing what services the agency offers will help you understand if they have the capabilities to execute your desired strategy effectively.
How much experience do they have?
It’s important to get an understanding of how much experience the agency has in the industry. You want to make sure that they have worked with clients similar to yours in size and scope, as well as have knowledge of relevant regulations (such as GDPR). Be sure to ask them about their past successes and challenges, as well as testimonials from satisfied customers.
Are they available when needed?
Local marketing agencies can be incredibly helpful when it comes to staying on top of current trends or responding quickly to customer needs. Ask them about their availability and turnaround times so you know if they can meet your deadlines or provide timely responses when needed.
Do they use data-driven approaches?
Data-driven approaches are essential for successful local marketing plans, so make sure that your chosen agency uses these methods in its work. Ask them about their process for setting goals, tracking results, and adjusting strategies based on those results so that you can rest assured knowing your campaign is in capable hands.
How do they measure success?
The only way to determine whether or not a local marketing campaign is successful is by measuring its performance against predetermined goals or benchmarks – this means more than just looking at click-through rates! Ask them how they measure success so that you can ensure that your campaign will reach its target audience effectively and efficiently while also achieving desired outcomes such as increased sales or brand recognition within your local market(s).
What kind of reporting do they provide?
You should always ask what kind of reporting the agency provides on a regular basis so that you can stay up-to-date on progress towards goals and adjust strategies as necessary based on data collected through reporting processes such as A/B testing or heat mapping technology implementation practices used by some agencies.
What happens after I hire them?
Once you find the perfect local marketing agency for your needs, it’s important to ask what happens next – who will be responsible for executing the strategies outlined in the proposal? Will there be someone dedicated solely to managing my account or overseeing all campaigns within my organization? Asking these questions ahead of time will ensure that all expectations are met once a contract is signed between both parties involved in the agreement process – client (you) and agency (them).
Knowing exactly what questions to ask before hiring a local marketing agency can save businesses time, money, and frustration down the line—not just during initial onboarding but also throughout their relationship with the said company long after signing contracts and establishing working agreements between both parties involved in the partnership process.